How to get brand deals on TikTok

A step-by-step guide for creators: niche, trust, pricing, pitching and repeat work.

Brands pay TikTok creators to show their products to the right audience, and to make UGC videos they can post themselves. You do not need a huge following to start. Here is how to get your first brand deals on TikTok.

1. Pick a clear niche

Beauty, food, tech, fitness, parenting, gaming: brands look for creators whose audience matches their customers. Post consistently around one or two topics so brands can see the fit straight away.

2. Make your account easy to trust

Keep your profile tidy, pin your best videos and verify your account where you can. On Vexio, connecting TikTok gives you a verified badge with your real stats, which helps brands choose you.

3. Package and price your services

Offer clear packages, for example one 30-second TikTok video, or three UGC videos for ads, each with a price. Brands decide faster when they can see exactly what they get.

4. Go where brands are hiring

Publish your services on a creator marketplace and reply to hiring requests from brands. A short, personal reply that shows you understood the brief beats a copy-and-paste pitch.

5. Deliver well and get repeat work

Agree the details in writing, deliver on time and share the results. Brands that are happy with your work come back, and repeat deals are the easiest deals to win.

Ready to start?

Publish your first listing for free on Vexio and start getting brand deals.